ABSTRACT
This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn from zone. In the case of research useful on finding, good application were made which among other include good combination materials as the case may be and as it was recovered that it makes to help new product to look more attractive to the people made the product for. In the other hand, product innovation helps the firms to be competing on the newly available products with its competitors. It was also observed that a lot of factors contribute to the failure of the impediment to the success of product innovation which includes product labeling, packaging, branding and product positioning. Effect has been made to solve all these problem, however relevant information will be obtained from staff of Ama Breweries industries and their distributors through questionnaire moreover, the analysis and data collection of the respondents. Finally, the summary of the findings will help the researcher to make recommendation on the best way to achieve company objectives through innovation.
ABSTRACT
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EXCERPT FROM THE STUDY
People generally go only where their leaders lead or allow them to go. This is an awesome challen...
ABSTRACT
Marriage is a sacred institution that must be well prepared for. Failure to plan before entering the union is...
Abstract:
Today, the mechanized man is capable of defacing the Sun despite its hotness, was it close and within man&...
Background Of The Study
Citizens in the majority of the world's nations have the goal that their co...
THE OVERVIEW OF THE STUDY
Banking has come a long way from the time of ledger cards and other manual fi...
ABSTRACT
The external business environment is perceived to influence performance of small and medium enterprises (SMEs)....
ABSTRACT
Managers make decision in order to choose from alternative course of action at a dynamic rate. This is do...
ABSTRACT
The aim of the study was to improve the disintegration functionality of microcrystalline cellulose (MCC) as a direct compression...
Statement of the problem
Paint industry is one of the fastest growing economies in Nigeria. The effluents its discharge has contributed a...